Workforce strategy for founder-led businesses

Build the team your business has grown into.

Hiring, structure, and advisory for founders whose teams have outgrown "we'll figure it out." One diagnostic tells you where to start.

200+
hires managed end-to-end
10 → 95
people scaled across one group
3
entities built under one structure
7
years leading People & Culture
Built teams at
#ABtalks Bukhash Brothers CHALK
Our point of view

Most hiring problems are not talent problems. They are structural ones.

Founders call us about a hire. What we usually find underneath: unclear roles, managers promoted without support, and a structure the business outgrew a year ago.

So we start with a diagnostic, not a job post. When hiring is the answer, we place the right person. When it isn't, we build the structure the team actually needs.

What we do

Three ways in.

All services →
01

Founder People Check

A short diagnostic that names your top bottlenecks — hiring, structure, managers, or founder dependency — and gives you one clear next step.

Start here →
02

Hiring Clarity Sprint

One important role, done properly. Role definition, interview structure, shortlist support, and a steady hand through the offer.

Explore hiring support →
03

Founder People Advisory

Monthly strategic support for the decisions that keep landing back on you — structure, managers, performance, and the next hire.

View advisory support →
Start here

Ten minutes. A clear read on what is slowing your team.

The Founder People Check is a short, structured diagnostic. You answer honestly. We review it personally and tell you what is actually going on — no pitch.

You'll get
Your top 3–5 bottlenecks, named clearly
A 30–45 minute debrief call
A short written summary
One clear next step
Take the Founder People Check →
Case studies

Evidence, not promises.

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Digital media · Dubai

Structuring a creative agency for scale

Team architecture, hiring frameworks, and performance systems that let a fast-growing Gulf media group scale without breaking.

Read the case →
Luxury beauty · Dubai

The team behind a luxury salon brand

People infrastructure built to match the quality of the customer experience — from hiring systems to team development.

Read the case →
Media & content · Dubai

The team behind a regional media brand

People operations behind one of the region's most-watched digital media brands — from grassroots to structured scale.

Read the case →
Insights

How we think about teams.

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Featured · Workforce strategy

The 3 layers of workforce strategy

When a CEO asks for "workforce strategy," everyone nods like they know what that means. Here is what it actually breaks into — and where most companies stop too early.

Read the article →
Lainey Marindo, Founder of Paige and Purpose
The founder

Lainey Marindo

Founder & Workforce Advisor

Lainey spent seven years as a People and Culture leader at Bukhash Brothers — the company behind #ABtalks. She grew the team from 10 to 95 people across three entities, managed recruitment end-to-end, and built the people infrastructure from the ground up.

That experience gave her direct exposure to the realities of scaling a business: hiring at pace, building structure, supporting managers, and keeping the team aligned as the company grows. She has worked inside a fast-moving creative business and understands the operational and people-side demands that come with growth.

Paige and Purpose was created from that experience. It supports founder-led businesses with flat-fee talent placement and strategic workforce advisory — helping them hire well, strengthen structure, and build teams that can support growth.

"Structure isn't the opposite of culture. For a growing team, it's how you protect it."

A 45-minute conversation about your team. No pitch.

Just a clear read on where you are, and what we would do first.

Get in touch → Take the diagnostic